Forest Milk is a cute, small design package for organic milk. The idea of 'forest milk' is that the cows are free to roam around an unused forest all year, making the milk taste better as the cows are in a good, safe environment. This organic milk includes a paper lid instead of plastic and comes in a glass bottle instead of cardboard, this can be seen as an environmental friendly way which uses better products for the world. The fact that they use a glass bottle could reflect that the design company wishes to keep the traditional way of milk bottles and it is easily portable due to the size. The buyer can also see the milk through the bottle and know what they're getting.
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The use of the green colours reflect the forest and indicate that milk is organic, green is shown as a healthy bold colour and so shows that the milk is completely healthy and well made.
The design of the three small trees is simple yet charming addition to the bottle, it reflects the typography of the name of the milk. The trees are small and placed directly in the middle, which gets the buyers attention straight away. The light green works well with the white liquid and makes the typography and logo stand out more. |