On the side of each package there are information about the ingredients and extra information for the adults, the text is bold and san-serif, this makes it easy to read and the plain, coloured background makes the text more noticeable.
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There is a variety of complimentary colours which fit and reflect the colours of the ingredients, making it easier for the target audience to understand what flavour it is without reading. The designs on the bottles and packaging are flat and basic. They aren't overly detailed and the simple designs are playful and fun.
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The use of typography in the packaging changes with each bottle. They keep the same icon idea next to their brand name however mix up the design, for example; in one design they use an image of the real fruit with a halo on top, keeping that same design but developing it more.
The design of the icon is very simple and easy to remember, they keep with one plain colour and change it to fit different bottles. The typography of the brand name is also simple. They keep the name in lowercase and bold, to make it easier for children to understand. Depending on the bottle the different fonts can appear handwritten and computer generated, making the text more playful and diverse. |