Molocow milk was created by Marcel Sheishenov and is a fun concept aimed mainly at children. The design company at I-media took the idea of the common folklore about cows being abducted and developed a cute, quirky packaging.We used common meme about cow abduction and turned into a cute milk package.
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The glass botle design mimics a beam that leads up to the UFO-inspired plastic cap, along with a small design of a cow ascending up the bottle which appears to be printed onto the glass as the logo. The bottle of the milk is also glass which could be keeping to that traditional way of milk bottles as well as could be seen as aiming it at adults. The idea of the bottle being glass and translucent shows off the fresh and quality milk.
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The design of the cow logo is very simple and clever, the black logo and typography stand out in front of the white liquid, making it eye catching and bold. As the typography is simple and clear it makes it easier to read especially to children, who it's mainly aimed at, the name of the milk 'molocow' is unique and easy to remember, something I will take inspiration for while designing my own logo and name.
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