Rio Tropical is a summer, juice filled drink based in the UK, Dorset. The drink is aimed more towards children with it's fun, colourful design and comes in different sizes of bottles, with the same design.
The can/bottle has been inspired by Brazilian's street art with it's bright, rich colours. This makes the illustrations pop and stand out in front of the white background and reflects the idea of summer, as it's hot and sunny. The typography of the product is decorative and mostly uppercase, I liked the idea of mostly having in uppercase and will use this as my inspiration, this makes the words easy to read for children and is much more striking than if it was lowercase. The use of bright colours instead the typography makes the look more interesting and fun. |
The name 'Rio' fits well into the concept of the illustrations and empathises the idea of a tropical rain forest and the tropical fruits. The 'O' in Rio is designed as a sun which adds to the summer and playful atmosphere.
Despite the small simple designs and illustrations there is no negative space and it is very detailed and busy, the colours and layout are flat as there is no illusion of shadows behind the objects and typography. |